In February 2025, OpenAI CEO Sam Altman and his partner Oliver Mulherin welcomed their first child, a baby boy. The announcement, which remained private until recently, garnered attention when Altman took to social media to share a parenting tip—his strong endorsement of a smart crib made by Cradlewise .
Altman’s recommendation has since sparked widespread interest in the company, especially because of its Indian origins and its founders’ remarkable journey from Bengaluru to the heart of the US startup ecosystem. His post, shared with millions of followers on X (formerly Twitter), not only named Cradlewise as a must-have product for new parents but also praised its practical value, distinguishing it from the many other baby products he and his partner had purchased. The endorsement caught the attention of the Indian tech community and global parenting product markets alike, shining a light on the homegrown innovation behind the product.
Sam Altman trusts Cradlewise for his baby’s sleep—here’s why
Sam Altman, widely recognized as one of the leading voices in the AI and tech space, is not known for endorsing consumer products. His mention of Cradlewise on social media came as a surprise to many. He wrote, “We bought a lot of silly baby things that we haven't needed. But definitely I recommend a Cradlewise crib and a lot more burp rags than you think you could possibly need.”
This post not only provided visibility to Cradlewise but also reinforced its reputation as a reliable, high-tech solution for modern parenting. The fact that one of the most prominent figures in artificial intelligence trusts a crib powered by smart technology adds a layer of credibility and market appeal.
Radhika Patil thanks Sam Altman for endorsing Cradlewise
In response to the unexpected praise from Altman, Radhika Patil expressed her gratitude on X. She wrote, “Thanks for loving us Sam Altman. The AI god’s trust in the smarts of Cradlewise means a lot to us.” Her acknowledgment reflected both surprise and pride at having her product recognized by someone as influential as the OpenAI CEO.
The endorsement has since led to increased online visibility for the brand, with potential ripple effects on sales and international recognition.
Cradlewise: The smart crib with AI features for better baby sleep
The Cradlewise smart crib is embedded with several key features designed to assist both babies and parents:
These features distinguish Cradlewise from conventional cribs and have earned it recognition in both tech and parenting circles.
Cradlewise smart crib: A $1,999 luxury for parents who prioritise sleep and safety
Currently retailing at $1,999 in the US, Cradlewise is considered a premium product. In India, the price is approximately Rs 1.5 lakh, making it a luxury offering within a niche demographic. However, the startup is focusing on parents who prioritize technology, safety, and sleep wellness, especially in urban settings.
Despite its high price tag, Cradlewise has gained traction due to its long-term value proposition: improving sleep for infants and reducing fatigue for parents, thereby supporting better mental and physical health.
Cradlewise: An overview of the startup
Cradlewise is a smart baby crib startup founded in 2016 by Radhika Patil and Bharath Patil. Initially developed in India, the product has been designed to help improve infant sleep through intelligent motion, sound monitoring, and adaptive rocking technology. The crib integrates artificial intelligence to learn and respond to an infant’s sleep patterns and restlessness, providing gentle motion and white noise to help soothe the baby back to sleep.
The company positions itself as a technology-driven solution to one of the most pressing challenges for new parents: uninterrupted infant sleep. It is operational in both the United States and India, with its primary market being American consumers. The Cradlewise crib is priced at $1,999 in the US and around Rs 1.5 lakh in India.
From Bengaluru to the US: How Cradlewise was born out of parenthood
According to Founderoo and public statements, the Cradlewise prototype was initially developed in Bengaluru. Radhika Patil, a graduate of the Indian Institute of Science (IISc) in Electronic Design, spearheaded the project after the birth of her first child, Anushka. Observing the erratic sleep cycles of infants and the toll it took on parents, she and her husband decided to engineer a responsive sleep solution.
In the midst of the COVID-19 pandemic, the couple moved with their two young children to the United States to formally launch Cradlewise in the American market. Radhika currently serves as the company’s CEO and is based in the US, where the startup has gained traction with tech-savvy, health-conscious parents.
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Altman’s recommendation has since sparked widespread interest in the company, especially because of its Indian origins and its founders’ remarkable journey from Bengaluru to the heart of the US startup ecosystem. His post, shared with millions of followers on X (formerly Twitter), not only named Cradlewise as a must-have product for new parents but also praised its practical value, distinguishing it from the many other baby products he and his partner had purchased. The endorsement caught the attention of the Indian tech community and global parenting product markets alike, shining a light on the homegrown innovation behind the product.
Sam Altman trusts Cradlewise for his baby’s sleep—here’s why
Sam Altman, widely recognized as one of the leading voices in the AI and tech space, is not known for endorsing consumer products. His mention of Cradlewise on social media came as a surprise to many. He wrote, “We bought a lot of silly baby things that we haven't needed. But definitely I recommend a Cradlewise crib and a lot more burp rags than you think you could possibly need.”
we bought a lot of silly baby things that we haven't needed
— Sam Altman (@sama) April 13, 2025
but definitely i recommend a cradlewise crib and a lot more burp rags than you think you could possibly need
This post not only provided visibility to Cradlewise but also reinforced its reputation as a reliable, high-tech solution for modern parenting. The fact that one of the most prominent figures in artificial intelligence trusts a crib powered by smart technology adds a layer of credibility and market appeal.
Radhika Patil thanks Sam Altman for endorsing Cradlewise
In response to the unexpected praise from Altman, Radhika Patil expressed her gratitude on X. She wrote, “Thanks for loving us Sam Altman. The AI god’s trust in the smarts of Cradlewise means a lot to us.” Her acknowledgment reflected both surprise and pride at having her product recognized by someone as influential as the OpenAI CEO.
Thanks for loving us@sama . The AI god’s trust in the smarts of@cradlewise means a lot to us. Wishing you all more 💤
— Radhika | Cradlewise (@radhikagandhi) April 14, 2025
The endorsement has since led to increased online visibility for the brand, with potential ripple effects on sales and international recognition.
Our all-in-one smart crib is the smarter choice - Sam said it, not us! (okay… maybe us too) https://t.co/IES1To7txt
— Cradlewise (@cradlewise) April 14, 2025
Cradlewise: The smart crib with AI features for better baby sleep
The Cradlewise smart crib is embedded with several key features designed to assist both babies and parents:
- AI-powered monitoring: The crib uses AI algorithms to track sleep and detect early wake-up cues.
- Gentle rocking motion: Once restlessness is detected, the crib initiates a gentle bounce to soothe the baby.
- Built-in video monitor: The crib includes a silent night vision camera for real-time viewing via the mobile app.
- White noise sound system: A built-in speaker plays white noise or lullabies to enhance sleep quality.
- Mobile app integration: Parents can monitor and adjust crib settings using a dedicated app, available on both iOS and Android.
These features distinguish Cradlewise from conventional cribs and have earned it recognition in both tech and parenting circles.
Cradlewise smart crib: A $1,999 luxury for parents who prioritise sleep and safety
Currently retailing at $1,999 in the US, Cradlewise is considered a premium product. In India, the price is approximately Rs 1.5 lakh, making it a luxury offering within a niche demographic. However, the startup is focusing on parents who prioritize technology, safety, and sleep wellness, especially in urban settings.
Despite its high price tag, Cradlewise has gained traction due to its long-term value proposition: improving sleep for infants and reducing fatigue for parents, thereby supporting better mental and physical health.
Cradlewise: An overview of the startup
Cradlewise is a smart baby crib startup founded in 2016 by Radhika Patil and Bharath Patil. Initially developed in India, the product has been designed to help improve infant sleep through intelligent motion, sound monitoring, and adaptive rocking technology. The crib integrates artificial intelligence to learn and respond to an infant’s sleep patterns and restlessness, providing gentle motion and white noise to help soothe the baby back to sleep.
The company positions itself as a technology-driven solution to one of the most pressing challenges for new parents: uninterrupted infant sleep. It is operational in both the United States and India, with its primary market being American consumers. The Cradlewise crib is priced at $1,999 in the US and around Rs 1.5 lakh in India.
From Bengaluru to the US: How Cradlewise was born out of parenthood
According to Founderoo and public statements, the Cradlewise prototype was initially developed in Bengaluru. Radhika Patil, a graduate of the Indian Institute of Science (IISc) in Electronic Design, spearheaded the project after the birth of her first child, Anushka. Observing the erratic sleep cycles of infants and the toll it took on parents, she and her husband decided to engineer a responsive sleep solution.
In the midst of the COVID-19 pandemic, the couple moved with their two young children to the United States to formally launch Cradlewise in the American market. Radhika currently serves as the company’s CEO and is based in the US, where the startup has gained traction with tech-savvy, health-conscious parents.
Also read | Airtel recharge plans | Jio recharge plans | BSNL recharge plans
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