Google-owned YouTube is making it easier for creators to organise their content and for viewers to binge-watch their favorite shows on TV. The platform is introducing a new feature that allows creators to break their videos into seasons and episodes, similar to the format used by Netflix and other streaming services.
This new formatting will make it easier for viewers to navigate and find specific content within a channel. It's a significant step for YouTube as it continues to expand its presence in the living room, where YouTuber revenue on TVs has increased by 30% year over year.
Although YouTube hasn't provided details on how the new formatting will appear on desktop and mobile devices, it's expected to be available across all platforms. In addition to the season and episode feature, creators will also have access to other TV-focused tools, such as the ability to add immersive content that plays directly on their channel page.
Previously, some YouTubers had created seasons and episodes for their shows by using playlists and numbered naming conventions. However, this method often resulted in a less user-friendly experience on TV platforms like Apple TV and Roku. The new YouTube feature aims to streamline this process and provide a more seamless viewing experience for viewers.
This new formatting will make it easier for viewers to navigate and find specific content within a channel. It's a significant step for YouTube as it continues to expand its presence in the living room, where YouTuber revenue on TVs has increased by 30% year over year.
Although YouTube hasn't provided details on how the new formatting will appear on desktop and mobile devices, it's expected to be available across all platforms. In addition to the season and episode feature, creators will also have access to other TV-focused tools, such as the ability to add immersive content that plays directly on their channel page.
Previously, some YouTubers had created seasons and episodes for their shows by using playlists and numbered naming conventions. However, this method often resulted in a less user-friendly experience on TV platforms like Apple TV and Roku. The new YouTube feature aims to streamline this process and provide a more seamless viewing experience for viewers.
