Toyota Innova Watchout: BYD Readies To Extend Its Customer Base With The eMAX7 MPV Launch On October 8

BYD rolled out its E6 MPV for the Indian fleet customers in 2021. The company's cautious approach was to first see how the Indian market reacts to the electric car which clearly doesn't appeal to the masses unlike most of the available battery-powered options in the country. A few years down the line, the Chinese electric vehicle giant is announcing a major update to the E6 MPV in the form of eMAX7 MPV. The car will go on-sale in the Indian market on October 8. Also Read: Service Crisis Hits Ola Electric: 80,000 Complaints Monthly And Declining SalesWith the eMAX7, BYD aims to capitalize on the growing demand for electric vehicles in India. While the already available Atto3 has been positioned to compete with the Hyundai Tucson, and the Seal is seen as a premium offering, the eMAX7 is expected to be a volume-puller model. It is anticipated to attract both private buyers and commercial fleet operators, and a rival to the much popular Toyota Innova range in the country.

BYD eMAX7: Battery Specs And RangeThe eMAX7 retains the MPV silhouette of its predecessor but features a refreshed exterior design with a new front fascia, wheels, and tail lamps. Inside, the cabin offers a more premium ambiance with beige and black upholstery, powered front seats, dual digital screens, a power tailgate, and the option of six- or seven-seat configurations.Also Read: Export Of Electric Bikes From India Has Lot Of Potential, Says Nitin GadkariThe eMAX7 is expected to offer an improved range compared to the E6. Equipped with a 71.8kWh battery pack, it is anticipated to deliver a driving range of 530 kilometers on a full charge. Additionally, the electric motor has been upgraded to deliver 204 horsepower and 310 Nm of torque, surpassing the outgoing E6's power output. BYD eMAX7: Expected PriceThe estimated price range for the eMAX7 is expected to be between Rs 25 lakh and Rs 33 lakh (ex-showroom).