A woman has spent more than on Labubu dolls and was gobsmacked what she found inside - including what she branded "the secret". It's one of those trends that you either get or you don't. There has been a significant rise in unboxing videos showing people unveiling their collectibles online, prompting huge interest in these toys. First it was Jelly Cats, then Sonny Angels, and now Labubus are all the rage.
The Japanese dolls, created by Hong Kong-born, Netherlands-based artist Kasing Lung, have become a global phenomenon. The dolls are sold in 'blind boxes', meaning you don't know what you'll get before you unbox your new friend.
People have spent hours queuing outside Pop Mart stores in London and to get their hands on the odd-looking dolls, which are fashioned with a keyring. It is not just influencers and collectible-lovers hopping on the trend, either; they have been spotted dangling from the handbags of , Dua Lipa, Blackpink star Lisa, and .
But everyone's favourite new collecting hobby is not cheap; Labubu dolls are priced from £13 for the smallest size. Some have been buying large boxes of six and 10 boxes to open from the different collections and spending hundreds. One Brit says she "didn't understand the trend" but said "look at me know" as she recently spent £210 on a box of the mystery collectables.
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Tasha Newcombe has taken to to share her ever-growing collection. She recently visited Westfield in Stratford, east London and bought two large boxes with six dolls in each, from the 'Exciting Macaron' and 'Have A Seat' collections.
Tasha said: "The hyperfixation is real, sorry not sorry." After someone was stunned to learn how much she spent, Tasha said: "I mean, the way I see it is I could be spend 210 great British pounds on something a lot worse. But instead I choose to spend it on little monster doll things."
One other commented: "No you couldn't Tasha, that really is the worst way to spend £210." "I beg to differ," she responded.
She unboxed the macaron collection and was gobsmacked after saying she "really wanted a green one" and she got that one in her first box. Much like everyone else who loves the trend, Tasha really wanted to get 'the secret' - a rare doll named Chestnut Coca that collectors reportedly have a one in 72 chance of getting.
WARNING: The clip below contains explicit language. Viewer discretion is advised.
Tasha said: "I really, really want to get the secret. I'm just so competitive. I haven't really seen many UK people get the secret."
Opening her second box, she said: "Wait, shut the f*** up, I swear that's the secret, it's not even on the box." She managed to get her hands on the rare doll.
Tasha also got Toffee, Lychee Berry, and Sesame Bean, and gave away a box to her followers.
People rushed to comment as one agreed and said: "So obsessed with Labubus. I need one so bad, all I do is watch unboxing videos."
One other said: "Politely can you stop please? I saw your first couple and they creeped me out. But the more I see, the more you're making me want one."
Another agreed and wrote: "I have to stop watching Labubu unboxings because I'm now starting to find them cute and I don't need another expensive addiction."
"Omg stop I want one so bad," added another. "I didn't understand the hype but OMG I need a Labubu," commented one other.
Have you hoped onto the Labubu trend? Comment below.
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