Robo dog steals magazine's name? BCCI faces legal notice from Delhi High Court

The Board of Control for Cricket in India (BCCI) finds itself in legal hot water after naming its AI-powered robotic dog “Champak.” What was meant to be a fan-friendly innovation for IPL 2025 has now triggered a trademark dispute. The Delhi High Court has issued a notice to the BCCI following a lawsuit filed by the publishers of Champak, a beloved children’s magazine that has been in circulation for decades.

 

The magazine’s parent company, Delhi Press, argues that the name “Champak” is not just a title—it’s a trademark with deep-rooted emotional and legal value. According to their petition, naming the AI dog after their brand risks misleading audiences and diluting their identity. The court has instructed BCCI to file a written response within four weeks. The next hearing has been set for July 9.

 

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The robotic dog, introduced amid much fanfare, made its debut during the toss of Match 29 between Mumbai Indians and Delhi Capitals. Designed to add flair and tech-savvy appeal to the tournament, “Champak” quickly became a digital sensation. From capturing candid moments at nets to appearing during match tosses, the robo dog seemed to win hearts—until now.

 

The naming process had involved fans too. A poll run by the BCCI on its official site saw “Champak” emerge as the top choice. The board claims it was a democratic pick, reflecting fan sentiment. However, Delhi Press believes it was a careless move with serious implications.

 

Trademark battles are not new, but this one adds a curious twist: a children’s magazine up against the richest cricket board in the world. For many, it’s a battle of nostalgia versus novelty. For the court, it’s a question of brand protection versus creative liberty.

 

Whether ’s high-tech mascot will need a new name or continue to strut its stuff as “Champak” depends on what unfolds next in the courtroom. One thing’s certain—the IPL 2025 has found a new subplot, and this one isn’t being decided on the pitch.